The company was founded in 1996 and is a joint-stock enterprise whose main business is clothing and is involved in the investment field. Listed on the Shenzhen Stock Exchange in 2007. The company combines mobile internet and big data technology to open up online and offline to provide consumers with an all-round, multi-brand, interactive, and omni-channel shopping experience combining services. The main business is R&D, production and sales of branded clothing. The company's main products include suits, pants, shirts, jackets, cardigans, polo shirts, down jackets, quick-drying clothes, casual pants, leather shoes, leather goods, etc. Company honors include “China's Famous Trademarks”, “Famous Chinese Brand Products”, “Recommended Brands by the China Fashion Association”, the top ten influential brands of Chinese clothing, and “the most popular clothing brand among Chinese youth”. It has won many honors such as “China's Famous Trademark”, “China's Famous Brand Product”, and “National Textile and Garment Industry Quality Leading Brand”; it has won honors such as the Asian Consumer Award; it has won honors such as China's top ten suit (including shirts) enterprises, China's top 50 professional wear companies, and leading quality brands in the national garment industry. It won honors such as “2022 Zhejiang Outstanding Digital Intelligence Transformation Shortlisted Enterprise”, “2023CHIC Digital Intelligence Application Award”, and “2023 Fashion Customization Industry Outstanding Contribution Award”.