The company is a fashion jewelry brand originating in the East. Established in 1997. Since its inception, the company has taken “promoting Oriental culture” as its mission, adhering to the belief of “reviving traditional culture and fashion”, adhering to the combination of fashion design and exquisite craftsmanship, and committed to creating oriental charm jewelry for every woman with both fashion design and ingenuity. While empowering intangible heritage culture, it also leads the trend of young fashion design in Chinese jewelry with original designs, stands out from the modelling of traditional jewelry, and has become a leading fashion jewelry brand originating in the East. The company is currently mainly engaged in brand management and product design, R&D, production and sales of high-end fashion consumer goods. The company's main products are jewelry and fashion women's bags. The company has been recognized as a national high-tech enterprise, a provincial industrial design demonstration enterprise, a provincial enterprise technology center, and the Guangdong Engineering Technology Research Center, and has successively won honorary titles such as “National Quality and Integrity Benchmark Enterprise”, “Famous Brand Product in Guangdong Province” and “Famous Brand Product of Guangdong Province”.