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The "Takeout Three Kingdoms Kill" is upgraded: Ele.me enters the market with a 10 billion subsidy, JD.com and Meituan stocks under pressure. Who will laugh last?
① What profound impacts will the subsidy war have on the long-term landscape of the local life service market? ② How is the "systematic variable" proposed by CITIC SEC specifically manifested in the competition for takeaway services?
Ele.me announced that it will further increase platform subsidies, and the stock prices of Meituan (03690) and JD.com (09618) responded by declining.
Jinwu Finance News | The intensity of the takeaway battle is heating up again. On April 30, Ele.me announced an increase in platform subsidies, launching a major promotion called "Ele.me Subsidy Over 10 Billion" starting today. The Ele.me App has now launched an entry for the "Over 10 Billion" passphrase. As a result of the news, Meituan (03690) saw its gains narrow to 0.53%, while JD.com (09618) dropped by 1.01%.
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The market may reach a critical juncture in the short term, with Banks and Electrical Utilities showing repeated activity, and the Technology Sector poised to take off.
Track the entire lifecycle of the main Sector.
[Brokerage Focus] CITIC SEC predicts that the competition landscape for takeout will remain stable, and the platform's value is expected to be released in the long term.
Jinwu Financial News | CITIC SEC stated that recently, JD.com’s delivery services have seen significant growth in order volume, attracting much attention. The bank believes that in addition to recognizing competition, it is essential to see: 1) The positive value of the delivery model for the Dining Industry. Delivery services have systematically increased the proportion of consumer dining out to a certain extent, positively contributing to the expansion of the Large Cap in Dining. Delivery platforms will play a core role as a hub in transaction matchmaking and fulfillment in the Dining Industry in the long term, and based on this, realize reasonable value monetization. 2) For the delivery industry, competition helps drive growth in the Large Cap of Dining, stimulates market vitality, and encourages major players to strengthen ecosystem development for the Industry.