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After Tmall and Xiaohongshu joined hands: they will increase investments to enhance the brand promotion for merchants.
Sina Technology reported on the afternoon of May 9 that Taobao Tmall and Xiaohongshu recently signed a Global Strategy agreement, announcing further integration regarding brand merchants' planting efforts. They will jointly build a three-party account, allowing brand merchants to observe the entire link effect from planting to ordering through the Taobao Planting Star River platform, enhancing advertising efficiency. Taobao Tmall will also increase investments to promote and circulate merchant planting notes, enhancing Consumer interaction. Communication has been established: the number of cooperative platforms has exceeded 200. According to the Global Strategy reached between the two parties regarding brand merchants' planting efforts, they will jointly build a three-party account. At that time, brand merchants will be able to observe the entire process from planting to ordering through the Taobao Planting Star River platform.
CITIC SEC: Maintains Buy rating on Alibaba-W with a Target Price of HKD 165.
CITIC SEC released a Research Report stating a Bullish long-term investment value for Alibaba-W (09988), maintaining a Target Price of HKD 165 per share, corresponding to a FY26 Non-GAAP PE of 15x, and sustained a "Buy" rating. On May 7, 2025, Taobao Tmall and Xiaohongshu officially announced a strategic cooperation to create the "Red Cat Plan", achieving the first full-link integration from Xiaohongshu to Taobao Tmall, establishing an efficient closed loop between content seeding and transaction conversion, which is expected to significantly enhance brand marketing efficiency and business growth certainty. By integrating content traffic with transaction capabilities and strengthening data and tool collaboration,
Hong Kong Stock Morning Report | The trade agreement between the US and the UK boosts US stocks, with most China Concept Stocks showing strength.
① The USA and United Kingdom reached a trade agreement, but the details are yet to be finalized. ② The three major stock indexes in the USA closed higher, with most China Concept Stocks also gaining strength. ③ The number of initial unemployment claims in the USA last week was lower than expected. ④ The Bank of England cut interest rates by 25 basis points. ⑤ The financial markets in India and Pakistan are turbulent, with ongoing escalation of conflicts. ⑥ International Crude Oil Product futures prices rose by about 3%, and Bitcoin broke through $0.1 million.
Chinese Tech Earnings Season Kicks Off: Will JD.com, Tencent, or Alibaba Lead the Rally?
Alibaba is once again "breaking walls": forming an alliance with Xiaohongshu to counter Douyin's e-commerce.
According to Sina Technology's Yanyan yesterday afternoon, Taobao Tmall and Xiaohongshu announced a deeper integration, opening up the entire link from grass planting to purchase. This means that Xiaohongshu's grass planting notes can directly jump to the Taobao App. The partnership between Taobao Tmall and Xiaohongshu is seen by the outside world as a grand marriage of 'content + e-commerce.' In contrast, the current e-commerce landscape is extremely harsh: traditional e-commerce platforms are facing growth bottlenecks, while content communities have become new traffic pools. Especially, Douyin e-commerce's GMV is expected to reach approximately 3.43 trillion yuan in 2024, a year-on-year increase of 35%, elevating its market share to third in the industry. In this context, Alibaba's e-commerce must...
Hong Kong stock morning report | The Federal Reserve maintained interest rates, and the three major U.S. indexes closed higher. China Concept Stocks broadly declined.
① The Federal Reserve maintained the benchmark interest rate, which met market expectations. ② Federal Reserve Chairman Powell stated that the impact of tariffs is greater than expected and there is no rush to cut interest rates. ③ The three major indexes of the U.S. stock market closed higher, while China Concept Stocks generally fell. ④ The central bank stated that it will make every effort to promote the implementation of a package of financial policies. ⑤ International crude oil and Gold Futures prices fell more than 1%.
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